Juanita Marois is the CEO at Métis Crossing, and a proud citizen of Alberta’s Métis Nation. Juanita considers herself privileged to lead the exciting expansion of not only Alberta’s, but also Canada’s, first major Métis cultural destination.  
 
Juanita earned her MA degree in sustainable tourism development from the University of Alberta where she continued as a lecturer for two years in the Faculty of Physical Education and Recreation. 
 
Her experience has expanded from a front-line practitioner to a planner, researcher and consultant. Juanita has travelled the world as a Tour Director for Princess Tours and also contributed on a local level as an event planner for Edmonton’s largest festivals hosted by Northlands Park. She has had unique opportunities to participate in socio-economic development, Indigenous tourism, and community investment projects that now feed her collaborative approach to Métis Crossing.  
 
In June 2021 Juanita was appointed as a member of the Travel Alberta Board of Directors and also sat as a member of the Faculty Council for the Faculty of Native Studies at the University of Alberta. From 2023 to 2024 she sat as Board member on the Alberta Métis Investment Corporation Board. In 2023, Juanita was recognized by the Globe and Mail as one of Canada’s 50 Business Changemakers and in 2024 received a nomination of Business Woman of the Year from CanadianSME Small Business Awards. In 2025 she was awarded the Silver Stevie Award for Female Executive of the Year.